A few days ago gamasutra posted an article 5 rules to break when developing a mobile game. Naked gameplay picked it up and tweeted the article.
I haven't played the game, I only read the article. From the looks of it, it seems like a damn good example of blue ocean and game design.
I like the article itself so much because it encourages me to follow my own path.
Don't follow the mass, be different.
Joris Van Goidsenhoven
Game development journal