Going to bed at 2 am. Discussing gameplay to the very end. End then the uncomfortable night on the air mattress.
Going through the BOS buyer utility map is is quite essential. It is a simple tool to see where the customer has hurdles which he must pass. It helps you think from a demand-side perspective and it outlines all the levers companies can pull to deliver exceptional utility to buyers as well as the various experiences buyers can have with a product or service.
Let me show you what cards we drew for our game.
Joris Van Goidsenhoven
Game development journal