This is a follow-up on Conversion Rate Optimization part 1. In this part we'll go deeper in on the science part of conversion before we'll make a CRO plan.
In the last 8 years the mobile market has matured.
We have seen it go from blue ocean to bloody red. In the early days the market has not yet been overrun by the hordes of game developers. It was heaven for all who managed grow along with the market. 8 Years later around 1000 apps are submitted to the app store every day. It's almost impossible to break through now unless you are the "dominating one". The one with the 200 million marketing budget. Is there still a way for indie game developers to fight the domination?
I have promised you that I would say something when the board game that I made at the Global Game Jam weekend would be ready.
Well it isn't ready yet but I playtested it with friends and family. It's quiet nice. It only needs a bit more balancing and some artistic touch.
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Joris Van GoidsenhovenGame development journal Archives
June 2017
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