Matthew Hall, Founder and Developer of KlickTock, describes his career as the childhood hobby that never went away. He decided on his career direction at a very early age. He was five years old when he watched a news piece on Atari with some footage of the factory floor. He turned to his parents and said, “When I grow up, I want to be an electronic engineer.”
If you want to know more about Matt hall check this site.
His 5 rules
Well, 5 of 7 games that Matt Hall made ended on number 1 in the iOS store. That's a 71% hit rate. He either is extremely lucky or he has a enormous marketing budget or he must be doing something ingenious when he designs a game.
In this article, he explains his 5 rules that he always follows when he is making a game.
Rule #1: Make Your Game For One Person
The major flaw about Matt's methode is that he only uses one persona. If you follow the three tiers of noncustomers you need at least 3 persona's to represent these groups.
It's important that you find the commonalities of these persona's. That's should be the way to blue ocean.
Rule #2: Watch How People Are Playing
Hubspot seems to be a good start to make a persona.
Rule #3: Always Be Prepared To Change
Throughout all industries, you hear the news about companies reorganizing. That means they are adapting to new circumstances or are trying new ways to achieve success.
Einstein one's told: "The purest form of insanity is to leave everything the same and the same time hope that things will change.
So don't be stupid. If a shift in the industry occurs be prepared to change with it.
Rule #4: Love Your Failures
Rule #5: Be World Class
Compare yourself with the best of the industry. Nobody is doubting that you should do that.
But remember, if a competitive game has high detailed gfx, complex gameplay or briljant sound, then it doesn't mean you need to do better then them. Just do your best.
Minecraft isn't liked for its gfx, but the maker did everything he could to make it a good game.