The biggest challenge is to find the features that make up a strategy canvas.
In my previous post i showed a canvas of minecraft. That canvas was quiet easy to make because the game automatically highlights the most important features. But it seems a whole different story when you start to make a game from scratch.
Although i was not expecting to find anything useful, i really did find something great.
Blue ocean and game design is a great paper that did the work for me. :-D
This university has published more of these papers. Understanding mobile game succes is another interesting paper they published.
In Blue ocean and game design, they try to create a development proces that embraces BOS. This proces is focused on the concept stage of the development since conceptualization is the most suitable time to implement BOS.
- Their steps in the whole process.
- Definition of primary, secondary and tertiary markets.
- Research and analysis of competition products.
- Extraction of main features and creation of existing products’ value curves.
- Creation of new value curves.
- Analysis of proposed value curves and selection of best proposed title.
- Creating personas
In user-centered design and marketing, personas are fictional characters created to represent the different user types that might use a site, brand, or product in a similar way. Marketers may use personas together with market segmentation, where the qualitative personas are constructed to be representative of specific segments. The term persona is used widely in online and technology applications as well as in advertising, where other terms such as pen portraits may also be used.
- The definitions of the markets do not seem to be linked to the tiers of non-customers.
- Personas do not seem to have any links with the tiers of non-customers.
- ERRC grid?
- The features that are used to make the strategy canvas appear to be limited.