MARKET RESEARCH IS THE FIRST THING YOU NEED TO DO WHEN YOU WANT TO MAKE A BUSINESSPLAN.
BUT WHERE DO YOU START?
SEARCH THE WEB
SEARCHING, CLICKING, READING, CLICKING, READING AGAIN, ...
ALL VIDEO GAME COMPANIES ARE ON THE WEB, BUT THERE ARE A FEW PROBLEMS WHEN IT COMES TO COLLECTING INFO.
HOW CAN I FIND ALL THESE GAME COMPANIES?
Business of games is a good site to start. The site has a good list of companies, jobs, games, insights, events and videos. It's clear and structured.
ANOTHER WAY TO FIND SOME DEVELOPERS IS TO DO A GOOGLE SEARCH FOR DEVELOPERS. YOUR BEST BET IS WIKIPEDIA WITH A HUGE LIST OF DEVELOPERS AN PUBLISHERS. GOING THROUGH THIS LIST WILL TAKE SOME TIME.
TAKE INTO ACCOUNT THAT SEARCHING THE WEB WILL TAKE ALOT OF TIME NO MATTER WHAT.
THAT'S WHY IS I'LL SHARE THESE LINKS TO MAKE YOUR LIFE EASIER:
GAMASUTRA ARTICLE
4 GAME INC. BUSINESSPLAN EXAMPLE
MOBULE GAME DEVELOPMENT IN THAILAND EXAMPLE
KING'S BUSINESSMODEL
MY OWN VIDEO GAME MARKET RESEARCH DROPBOX FOLDER
TALK
TALK TO PEOPLE THAT WORK IN THE INDUSTRIE, THEY WON'T BITE. Most people in the industrie will gladly help you.
Go to conferences, make connections, join forums, read blogs, ... Do everything you can to get into contact with professionnels and other starters.
My final tip
Read the blue ocean startegie book. Or at least try to be different and innovative.
NEXT TIME I WILL GO DEEPER INTO THE BLUE OCEAN STRATEGY. SO STAY TUNED.